14. Example: Acquisition Channels

Example Heading

Acquisition Channels Example

ND036 C4 L02 A10 Acquisition Channel Strategy Examples

Examples recap

Converting Free to Paid Users: Our Channel Strategy

  • Our best users prospects were the people who were currently using the free version of our product
  • We tested several value propositions and marketing options and picked the most effective
  • After launch we used blog posts to give our product more exposure and guide users to our landing page

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